The beginnings of our company had to do with the fact that a product didn’t exist, so someone needed to make it.
In Snowbird, Utah in the late 1990s, on-the-go energy products still lived in the world of “engineered ultra-power-foods”, with science fiction-esque sounding ingredients.
Our founders were up there, working as little and playing as often as they could. Besides being mountain junkies, they knew a thing or two about real, whole food. They knew the power of raw ingredients and started to experiment with healthy, vegan snack creations.
Soon, their friends and then the town of Snowbird were PROBAR people. A hunger-destroying bar that’s made from pure nutritional goodness, with no chemical additives—it’s no surprise the locals were among PROBAR’s first hardcore fans. The buzz was contagious. After hitting the mountain hard, people were recharging with PROBAR. We had a local test kitchen, and were off and running.
Our company’s goal is to change how the world thinks when it comes to real, whole food. PROBAR products are proof that a food maker can wholeheartedly commit to quality, sustainability—and sheer deliciousness. Part of the Simply Real® promise is sourcing the finest all-natural, 100% vegan organic ingredients from growers who believe in these things as well. As you check out our products, they all have one thing in common: they started with only the best raw ingredients.
The reason for our success is simple - Integrity. Compared to other bars, PROBAR tastes better and contains high quality ingredients. From the beginning, PROBAR has remained committed to convenient, natural, high-performance nutrition. PROBAR has never strayed from the integrity of our original recipes.
Us real food lovers need to stick together!