Our Story

When Jeff Coleman moved to Park City, Utah in 2002, he was an ‘eat whatever’s there’ kind of guy. Exploring hundreds of miles of Park City trails changed him as it occurred to him that Philly Cheesesteaks and martinis were not the best choices for refueling. Jeff wanted to make more informed decisions about nutrition. He sought out a well-respected local food coach to help educate him about the nutritional benefits of eating simple, real foods. He learned that good, whole food was integral not only to athletic performance, but also overall health and wellness. Jeff’s cheese steak days were over!

Soon after at a health food store in Park City, Jeff tried a locally made energy bar. He was surprised a bar so healthy didn’t taste like flavored cardboard. The bar was truly delicious! In one bite PROBAR® smashed all his preconceived notions of what a sports nutrition bar could taste like. Jeff was convinced “In this busy world, we are constantly at risk of making unhealthy food choices. PROBAR® is a great tasting, whole food alternative that is convenient and uncompromising in quality.” Within a month he committed to fund and grow the company, eventually going on to buy it outright.

Jules Lambert soon joined PROBAR® as director of sales. Jules, like Jeff, was passionate about PROBAR® and knew that others would be too. His first order of business was to introduce the bars to a wider audience. Jules, his wife and three kids set off on what turned into a two-year road trip, during which time they lived out of their RV as PROBAR® ambassadors. Jules’ wife even gave birth to their fourth child during their travels! Now, years later, as PROBAR’s president, Jules maintains that same level of passion and dedication.

Led by Jeff and Jules PROBAR® has since grown into a nationally recognized brand but remains true to its roots. The vision that drove PROBAR® in its early days has never wavered and is engendered in PROBAR’s employees, partners, vendors, and customers. PROBAR® will continue to focus on its mission:

PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of REAL FOOD choices, always maintaining our commitment to quality, sustainability, and fantastic taste.