Author Archives: Jason Lambert

PROBAR Welcomes Organic Nut Butters to the Family

3D Nut butter images

The New Spreadable PROBAR!

Salt Lake City, UT (July 6, 2016) – PROBAR®, maker of delicious, plant-based food products, is excited to announce the launch of a new line of Organic Nut Butters. This is PROBAR’s first product launch outside the bar category. PROBAR Organic Nut Butters, arrive in PROBAR classic flavors as well as fun new flavor combinations and are packaged in convenient, portable, on-the-go squeeze packs. The new Organic Nut Butters will be available online and in retail locations beginning July 2016.

The complete line of Organic Nut Butters includes both Peanut and Almond blends:

  • Peanut Butter with Yerba Matte caffeine
  • Chocolate Peanut Butter
  • Almond Butter with Yerba Matte caffeine
  • Mixed Berry Almond Butter
  • Superfood Almond Butter
  • Coconut Almond Butter with Yerba Matte caffeine

All 6 flavors are USDA Organic certified, certified gluten free, and as with all PROBAR products, non-GMO project verified. The Organic Nut Butters are made with coconut oil and contain no added sugars. Each pack contains 5-7grams of protein and 4 of the flavors contain 25mg of natural caffeine energy through vitamin- and antioxidant-rich Yerba Matte.

New PROBAR Organic Nut Butters are a delicious, convenient, SimplyReal® food choice for on-the-go nutrition. They are great for kids’ lunch boxes, as well as packable, portable protein to fuel athletes. Easily squeeze onto an apple or banana, or just right into your mouth!

The PROBAR Organic Nut Butters line will be available in Whole Foods stores nationwide this July, and in REI stores nationwide beginning this August. The products will also be sold in many other retailers nationwide and through the PROBAR web store.

Connect with PROBAR to receive the latest news on new products, contests, and product giveaways. Instagram- www.instagram.com/theprobar; Twitter- www.twitter.com/THEPROBAR; and our blog.

Product Highlights:

  • 5-7g Protein
  • No added sugars
  • 4 flavors with 25mg natural caffeine
  • USDA Organic
  • Gluten Free
  • Non-GMO Project Certified

About PROBAR®

PROBAR® creates delicious, convenient, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. PROBAR® was founded in 2004 as an early innovator of non-baked bars with raw and whole ingredients. We remain firmly committed to delicious, real food solutions by supporting non-GMO and organic agriculture. At PROBAR®, we seek to provide a healthy, fun, and inspired workplace where we live by our core values—treat business like family and laugh everyday. Visit us: ThePROBAR.com

The Sweet Blend of Internal and Communal Competition

sweet blend

Photo Courtesy of Katie Grossman

 

Often times, the athletic world seems to advocate that pure competition is only a matter of whether you won or lost. There are hundreds of ads, post event interviews, articles, and the like that focus our attention on what it took to win, rather than what I consider to be the best part of sport: experiencing new levels of performance unlocked by competition with others. Neither internal nor communal competition alone is golden, but rather the pure and awesome moment when the two ideas blend into one epic performance is what is truly special.

One of the finer works of fiction in the past 20 years, Infinite Jest, has an exemplary passage about creativity in competition: “Locating beauty and art and magic and improvement are keys to excellence and victory in the prolix flux of match play (which) is not a fractal matter of reducing chaos to pattern.” The quote is from a tennis coach that is espousing how the most intelligent tennis players aren’t waiting to make calculated moves based on historical success, but rather they’re looking for new, original, creative ways to play. This isn’t unheard of in other sports: in the early 2000’s Crossfit was merely a website that posted workouts for special operations units to complete for friendly competition and fitness. Eventually times were shared and posted, which led to boxes (Crossfit gyms), which led to competitions, which all allowed athletes to see new styles and methods of competing pushing them to perform at higher levels than they ever did alone. Even in a relatively simple sport, the principle of communal competition provides for new styles of competing and higher performance.

Still, there’s quite an allure to self-competition. Practicing yoga alone, one finds stillness and the truest concept of self. When attempting to reach a pose on your own, there is an opportunity to hear the body speak to the mind and to focus on breaking the barrier between your muscles and brain. There’s plenty of noise in our world, and when you’re able to escape it and hear your breathing and muscles moving into position, there’s an amazing rewarding feeling of self-mastery. This could almost be enough to turn one’s back on the world of competition, if one was content with consistency.

Inevitably though, I find myself as a runner signing up for races to inspire new levels of performance and flow. When I line up on a starting line, I’ve prepared for battle as best as I can, but I am still fully aware that there are unknown race strategies to be seen from other runners that will illicit responses out of me that I would never have if I was running alone. The magic of going mile for mile with another runner is only positive when I’m focused on creative, new, unique tactics that propel me towards the finish faster than ever before, not when I’m thinking of ego or trophies to fulfill shallow desires. 

I’ve beaten and been beaten by many runners, and quite frankly the role I fill is not the defining grade of my performance, but rather how well I pushed myself and what my competitors inspired me to do. The result is merely where the competition stood when time or miles ran out. In so many words, I’ve won races and not been satisfied with my performance, and lost races and felt great pride in my running. The key idea in competition is not what the results were, but whether you felt flow. For what it’s worth, the best results generally come when you are chasing your own limits more than mere ego.

The greatest underling human desire: the pursuit of happiness, requires all athletes to compete with a hunger for the sweet blend of organic oats and flax seeds-no, no, I’m hungry and describing a Probar- the pursuit of happiness requires a hunger for the sweet blend of internal and communal competition. To take the best parts of internal focus and flow and blend it with the inspiring performances of competitors is to find your perfect moment of sheer indulgence of mind and body. 

That at least is what I’m getting up at 5AM every morning for.

Dominic Grossman

Dominic Grossman is an Ultra Runner from California. For more stories and training tips, check out his blog.

PROBAR has a new home!

After 10 years of shifting offices and repeatedly outgrowing workspaces, we decided it was time to build our own headquarters to finally bring PROBAR’s growing workforce and manufacturing operation together in a combined facility.

PROBAR’s new headquarters and manufacturing facility, located in the company’s hometown of Salt Lake City, UT, is over 30,000 square feet. The new building comfortably accommodates PROBAR’s expanding 70 plus person workforce, with shipping, operations, and product manufacturing in the same facility. Company President Jules Lambries, who began 10 years ago as PROBAR’s first employee, commented, “When we first started the company, we produced our product in 3 different locations because of the demands of our very unique manufacturing process. Moving into this new building will allow us to house the entire process under one roof.”

In addition to bolstering PROBAR’s in-house manufacturing capacity, the facility also hosts a range of employee amenities including a workout/yoga room, showers, bike parking, onsite employee organic garden, and a popular bike path location for easy commuting to and from the office. The building was specifically designed and built to meet PROBAR’s needs and is the first headquarters building owned by the company. “Most first-time homeowners will tell you how much pride and ownership they place in their first real home,” says Lambries, “We feel much the same way about this building.”

PROBAR will operate out of the new facility effective immediately. The new headquarters coincides with PROBAR’s 10-Year Anniversary, a benchmark recently celebrated with an employee grand opening in the new home. PROBAR also plans to host a community grand opening to welcome local companies and partners this summer.

Check out the infographic below for more on the building’s awesome new features and accommodations!

PROBAR New Building Infographic

Win PROBAR & Osmo products on Instagram

Win FREE Osmo Nutrition & PROBAR products! Here’s how to enter:

– Get a pic of you riding with Osmo, ProBar, or Tinkoff Saxo products in your image and post on Instagram.

– Be sure to tag #Tinkoff4TDF #osmonutrition and #ProBar for your chance to win!

– Winners will randomly be selected on July 27th. Follow @osmonutrition @theprobar @tinkoffsaxo

– If you win, prepare for Active Hydration liquid refreshment from Osmo and organic, plant-based Non-GMO Fuel bars from PROBAR!

PROBAR Tinkoff Saxo Energy Bar

Win Product from PROBAR and Osmo by entering Instagram Contest

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About PROBAR

CORE VALUES

Treat Business Like You Treat Family
At PROBAR® we recognize that growing our business goes hand-in-hand with nurturing relationships and encouraging personal growth. We create meaningful, long-term connections with our employees, vendors and customers in a community where trust rules. PROBAR® is not just a job, it’s a shared passion.

Let Your Actions Define You
We tell our kids this every day. We act with dependability, honesty, integrity and trust to realize our commitment to the PROBAR® family and community.

Big Steps, Small Footprint
PROBAR® is a sustainable, REAL FOOD choice. Our ingredients are plant-based, coming from sustainable sources which have a small impact on the earth and a significant and positive impact on our bodies.

We Love Real Food, and We Love What We Do. We Laugh Everyday. What Else Is There?

We Don’t Run From Our Karma and Why Would We Want To?
We always intend to do the right thing. Profit is part of our bottom line; integrity and quality are our cornerstones. We perform at the highest standard, despite cost. A fair reward awaits us.

 

PROBAR® Partners With Tinkoff-Saxo Cycling Team

Probar sponsors Tinkoff Saxo

Probar sponsors Tinkoff Saxo

World-Class Professional Cyclists Seek PROBAR’s Real Food Nutrition

Salt Lake City, UT (July 3, 2014)— PROBAR is pleased to announce a new partnership with UCI WorldTour pro cycling team Tinkoff-Saxo. The new partnership, effective immediately, will supply the podium-contending cycling team with PROBAR organic energy bars throughout the 2014 Tour de France and remaining cycling season.

Tinkoff-Saxo is one of the most prominent and groundbreaking teams in the worldwide sport of cycling. The team comprises 29 of the world’s most elite cyclists, including Tour de France champion Alberto Contador. Tinkoff-Saxo approached PROBAR after being introduced to the product independently. Jason Lambert, PROBAR Marketing Director said, “It’s exciting to see athletes at the top level of the sport gravitating toward products like ours that are plant-based and made with real food ingredients. We’re thrilled that the Tinkoff-Saxo squad will be energizing their efforts with PROBAR.”

Team Tinkoff-Saxo Technical Director, Ricardo Scheidecker shared the enthusiasm, “We are excited about bringing PROBAR onboard Tinkoff-Saxo for the Tour de France and onward. PROBAR was recommended to us and we tested their products extensively. Our riders were very satisfied with the products and our research showed that PROBAR met our nutritional needs. The products are easy to eat during the races, taste excellent and additionally PROBAR’s organic and GMO-free philosophy is in line with ours and also means that we don’t stress the riders’ digestive system.”

PROBAR will supply Tinkoff-Saxo with Meal bars, FUEL bars, and BOLT chews for the upcoming Tour de France and the rest of the cycling season. PROBAR began 10 years ago with a group of athletes seeking better nutrition solutions from real food ingredients. PROBAR CEO and Co-Founder Jeff Coleman was one of those original athletes. “PROBAR seeks to provide the highest quality, real-food solutions for demanding bodies. We couldn’t be more pleased to help fuel the Tinkoff-Saxo team to succeed at the highest levels of competition,” Coleman said.

About PROBAR: PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. PROBAR was found in 2004 as an early innovator of non-baked bars with raw and whole ingredients. We are celebrating our 10th anniversary this year and remain firmly committed to delicious, real food solutions by supporting non-GMO and organic agriculture to keep our ingredients recognizable. At PROBAR, we seek to provide a healthy, fun, and inspired workplace where we live by our core values—treat business like family and laugh everyday. Visit us: ThePROBAR.com

 

Two New PROBAR® Meal Flavors

Welcome PROBAR® Meal Almond Crunch and Strawberry Bliss to the Family

PROBAR Two New Meal Flavors

In addition to all the exciting changes for PROBAR® BASE, we now also offer two incredible new flavors for PROBAR® Meal. You’ll fall in love with Almond Crunch, which explains itself pretty darn well: almonds aplenty to deliver the ultimate flavor and crunch of nuts and seeds in a dense, nourishing bar.

There’s also Strawberry Bliss, which packs sweet strawberry flavor into a meal of fruits, nuts, and seeds that satisfies. Meal Almond Crunch and Strawberry Bliss will be available at participating retailers in July and online at www.theprobar.com in August.

All Meal bars are Certified Organic by QAI and Non-GMO Project Verified, giving you certified nutrition for your day that you can feel great about. With 14 incredible flavors, you always have convenient options in your diet for days that demand real food.

Whew, did you get all that? So many exciting details to share and plenty of tasty bites to take. And we’re just getting started!

Happy eating!

PROBAR® CORE has a New Name and New Flavors

PROBAR® CORE is now PROBAR® BASE

It’s been a busy time here at PROBAR®, and we’ve got some exciting news that is sure to delight your taste buds:

PROBAR Non-GMO Energy Bars Core is now Base

The best tasting Protein bar just got better! We’ve changed the name of our plant-based, 20g Protein bar from PROBAR CORE to PROBAR BASE to better resonate our favorite way to recover from an active day. More than just an updated name, PROBAR® BASE has all-new, improved packaging that is sleeker and more balanced. You’ll start seeing PROBAR® BASE on retailer shelves over the next few months.

In addition to upgrading our name, we’ve created two awesome new flavors of PROBAR® BASE that are sure to become quick favorites.

Two New PROBAR® BASE Flavors: Frosted Peanut Butter and Chocolate SuperGreens

PROBAR Best Energy Bars Two New Base Flavors

Frosted Peanut Butter features a tasty peanut butter filling that is smooth, sweet, crunchy, and salty all at once! It’s enrobed in a delicious, dairy-free frosting that is sure to satisfy after a tough workout.

Chocolate SuperGreens balances an earthy, greens blend with the perfect amount of rich, dark chocolate. It not only looks pretty inside—it’s a tasty way to get clean, refreshing greens that leave you feeling regenerated and satisfied. Look for these new flavors at participating retailers in July and online at www.theprobar.com in August!

As always, PROBAR® BASE is Gluten-Free and Non-GMO Project verified, filled with 20g of plant protein and great flavor that isn’t grainy. PROBAR® BASE is still available in the four original flavors: Brownie Crisp, Cookie Dough, Mint Chocolate, and Peanut Butter.

5 Tips for Healthy Eating During the Holidays

PROBAR Non-GMO Energy Whole Food Meal Replacement

#1: Eat breakfast. Eating the first meal of the day has been shown to prevent overeating later in the day.

#2: Eat the best-for-you foods first. As one option, try having a hot soup for your first choice. Try to focus more on the broth-based soups, rather than the cream-based soups. This can help you eat less during the main course.

#3. Keep a safe distance from the snacks. Try to stay at least an arm’s length away from the chips, dips, or candy while you chat so you won’t be tempted to raise your hand to your mouth every few seconds.

#4. Choose your food wisely. Focus on filling your plate with healthy foods, such as vegetable dishes, leafy green salads, and a small handful of assorted nuts.

#5. Concentrate on your meal while you are eating it. Chew your food thoroughly and take in the taste, smell, and texture of each item. Studies have proven that mealtime multitasking can make you pop mindless calories into your mouth. Of course, it’s only natural to carry on conversation over dinner, but try to set your food down until you’re finished talking so you’re more aware of what you’re taking in.

PROBAR Organic Energy Bar

Follow PROBAR at http://www.facebook.com/theprobar

Bass Fishing with CJ Shaver

It’s been awhile since my last blog and I haven’t had much of a chance to talk about the Northern Open on Lake Erie in August. It was an incredible experience going up against some of the top bass fishing professionals in the country, and I’m going guns in next year to fish the entire Opens tour. The tournament definitely separated the experienced “big water” Lake Erie veterans from weekend anglers when the first day took everyone for a twist…4’-6’ waves with the occasional 8 footer. My original plan was to run about 20 miles east of Sandusky Bay, where I had found a decent population of 2-4 pound smallmouth bass. Running 20 miles in those kinds of waves is not for the faint of heart and can quickly turn into a life or death situation in a low profile bass boat. Playing it safe and fishing close to Sandusky Bay, I brought in a small limit, but was anchored by a 4lb smallmouth bass. I didn’t feel comfortable risking the safety of myself or my co-angler making the long run. Day 2 wasn’t as rough weather wise so I was able to run around and shoot for the fences on making a comeback, but seemed to hurt the fishing as I brought in another small limit. Finishing in the lower half of the 135 boat field isn’t too impressive, but I can honestly say this tournament was too much fun to forget about.

I’m taking my grandma out on a local river this afternoon to check out the scenery and hope to see the nesting pair of Eagles that frequent the northern end of the river. Seeing incredible scenery and nature is half the fun of fishing, and fortunately these eagles nest right around a great fishing spot. Confidently, this is going to be an awesome day! Until next time.

Cheers,
CJ Shaver

PROBAR® proudly Sponsors The Tour of Utah


We had a blast today at the Utah State Capitol passing out free PROBARS. Check in with us tomorrow at Snowbird!

As a Proud sponsor of the Tour of Utah, PROBAR® was at the Utah State Capitol today passing out free PROBARS. We had old friends stop by and created tons of new PROBAR® fans.

Roadies love PROBAR because of the energy it gives them.

Professional Athletes love the energy PROBAR gives them.

U.S. Water Polo Team’s Latest Trip to Kirishi, Russia

Team USA had a successful trip to Kirishi, Russia where we played in a small
tournament. The Russians can always be counted on to have lots of folk
dancing and entertainment at our games and since water polo rarely employs
halftime entertainment, this is always a treat. We then spent a couple days
roaming St. Petersburg, a very beautiful city, but now its time to get back
to business as we head to Tianjin, China, an industrial capital of the
world, for another international tournament.

The FINA World League Super Final starts on June 14. Greece, China, and
Italy are in our bracket with Australia, Russia, Canada, Spain on the other
side.

Jessica Steffens

PROBAR® Feeds the Crowds at The North Face Masters

Crowds at the North Face Masters

The final stop of the 3rd annual The North Face Masters of Snowboarding (TNF Masters), presented by Primaloft, is underway this weekend in Kirkwood Mountain Resort, California.

PROBAR® is fueling attendees by sharing their delicious goods at the Primaloft/The North Face tent. If you are there, swing by, grab a bar and tell us about your day on the mountain!

The 2010 North Face Masters kicked off in January at Snowbird Resort in Utah PROBAR® will be supporting the event again by keeping the athletes and spectators fed! The North Face Masters was created to give amateur and professional snowboarders the opportunity to put their skill and talent to work against other athletes in a competitive arena. www.thenorthfacemasters.com

Welcome New PROBAR® Athletes

The New Year is only a few days old and already we’re super excited to welcome two new Athletes to the PROBAR® Team.

Base Jumper

Base Jumper & Wingsuit Flyer NEIL AMONSON is a pretty interesting individual…a US Air Force combat veteran who did tours in both Iraq and Afghanistan, Neil is now a rising star on the BASE Jumping and Skydiving circuit. Oh, and he’s also afraid of heights, which actually makes sense if you check out his stomach-turning videos.

You can check out a couple of Neil’s videos right here and read lots more on his site, www.gravitychaser.com.

 

duncan_gep_training_in_gunnisonco

Ultra-Runner DUNCAN CALLAHAN is only a few years into his professional career and already has found himself on the podium of several of the sport’s most prestigious races, including the 2008 Leadville 100 Running Race (yes, the “100” refers to 100 MILES!) and the 2009 Moab 100 Miler and Grand Teton 50 Miler, where he set course records at both. Perhaps even more impressive than his victories is Duncan’s passion for mentoring and coaching junior athletes. He’s currently the coach of 30 Junior Athletes with the Nordic Ski Team in Crested Butte, Colorado. Stay tuned to the PROBAR® Blog for lots more from Duncan throughout 2010 and check out his website at www.duncancallahanrunning.com.



Keep an eye on the PROBAR® Blog as we introduce the complete 2010 Team!

PROBAR® Gives Back

Every successful business reaches a point when it’s time to give back. PROBAR® is there. That’s how PROBAR® president Jules Lambries came to talk to MBA students at Columbia Business School this fall at the university’s invitation.

jules-at-coloumbia2

Jules told students at the Eugene Lang Entrepreneurship Center in New York that it’s vital for a start-up to establish connections and develop relationships with successful people in business who can advise and teach. That theme resonated with the audience. Clifford Schorer, entrepreneur-in-residence at the center, said in a note afterward to Jules,

“Your warmth and sincerity came through and sent a great message to these young people. Life is more about honest and truthful relations, and if you take that path the money will follow.”

Brendan Burns, an adjunct professor at Columbia Business School, noted, “Our students were captivated by the combination of, and connection between, (a) customer focus (b) cohesive team (c) value-based approach to business and (d) relentless and optimistic drive.”

“The PROBAR® story is special on many levels, but it really resonated with the students (and the professors!) to hear a firsthand account of world-class brand-building and distribution from the zero stage to thousands of distribution outlets and broad name recognition in less than five years,“ Burns said. “The passion and dedication that Jules brought to our class was truly infectious and inspirational. It was also special to hear about a company that is remaining true to its founding values as it grows.”

But most success doesn’t come overnight. Jules reinforced with students that success requires long-term commitment and passion, business traits that he knows well. In PROBAR ’s early years, Jules and his family lived in an RV while he made sales stops around the country, spreading the word mile by mile and call by call. And success doesn’t mean the selling stops. PROBAR® founder Art Eggertsen is traveling around the United States in an RV now to share the whole foods message, and Jules still travels much of the year.

This last week Jules and PROBAR® CEO Jeff Coleman also met with students at Westminster College in Salt Lake City. The students enjoyed the message and have commented on the PROBAR facebook fan page. Like from Erika Stevens:

Thanks for an awesome presentation! You inspired me to find my authentic dream. You guys rock!

PROBAR at Westminster

Levi Leipheimer’s Grand Fondo 2009

levi-leipheimer_2009As fate would have it, PROBAR® must have done something right to gather the attention of Levi Leipheimer and the crew that are putting on the Gran Fondo cause PROBAR® is on board as the bar sponsor and they are saying so really nice things about our bars. Here’s a snippet from the latest Gran Fondo newsletter:

His [Art’s] revulsion is now our propulsion. Art went home and cooked up the best tasting energy bar a human could hope for, full of ingredients we can all pronounce and appearing like, well, what food should look like.

The Gran Fondo is an event that celebrates a tradition in Italian cycling culture. A Gran Fondo is a long distance, mass-participation cycling event – not a race – for professional, amateur, and recreational cyclists of all abilities .

Taking place in the Santa Rosa area of California, the 3 courses are sure to be a blast for any type of rider.  The event is sold out this year but you should set your sights on Levi Leipheimer’s Gran Fondo next year.
More Details on Levi’s site

fruition in Print

We’re very excited about the new fruition snack bars which are just now starting to hit stores. Perhaps you’ve been lucky enough to try one. Peach is my favorite in case you were wondering.

If you’ve not had a chance to even see what fruition looks like here is a copy of an ad that is running in the current issue of delicious living magazine, a healthy living and natural food magazine that’s worth picking up if you’ve not seen it.

The copy says it all about fruition that it’s “a blend of the highest quality organic ingredients including whole grain oats, pure fruit chunks, chia seeds and cashews, fruition is simply real.”

Sometimes it’s just nice to toot your own horn when you show up in print, be it an ad or editorial.

(check out the back to nature crackers – I love their stuff too)

Vegan Shake with Tony Gonzalez

I’m not sure what type of person comes to mind when people hear the word vegan. (assuming “people” are not vegan) I’m not vegan but many of the employees here at PROBAR® are and so I’ve never really formulated an opinion on a certain type of person that fits that description but I did have someone once tell me that they figured vegans weren’t very strong or athletic. Oh how wrong could one be?

Enter Tony Gonzalez, (pictured below) now starting tight end for the Atlanta Falcons and 10 time pro-bowler with the Kansas City Chiefs. While I’ve heard recently that Tony is no longer strictly vegan (can anyone confirm this?) I do know that Tony has been highlighted as a vegan and is very particular about his diet and nutrition in a sport that often carries stereotypes of guys eating gobs of food high in fat and meats.

tony_gonzalez-football-vegan

I was reading up about Tony and spied this video of him sharing his recipie for a vegan protein shake. I think I’m going to make this (without the protein) and see just how delicious it is. Props to our friends at Sambazon who not only get some good plugs here but who are the supplier that PROBAR® uses for our Acai berries that can be found in the Superfood Slam meal replacement bars.

Tony is right, the Sambazon smoothie does taste great. If you’ve not had one get one and freeze it, then let it thaw just a bit and enjoy an acai smoothie that is so good and so good for you.

And now for Tony’s shake:

–image credit NFL Draft Nation

Introducting fruition from the Road

Right now Art Eggertsen, the founder of PROBAR®, is criss-crossing the country in the PROBAR® RV talking about the new fruit based snack bar called fruition. It’s a energy rich bar that PROBAR® is just releasing and which you’ll hear more about as we introduce a new section to the website dedicated to this new creation from Art’s kitchen.

We caught up with Art on the road and he talked about the inspiration and the sources of energy that are behind fruition. Let us know what you think by commenting below and if you’ve had the chance to try a fruition bar, please chime in with your feedback as well.

PROBAR® at the Canadian Death Race

Last weekend in Grande Cache, Alberta, Canada, 1,100 elite racers from all over the world came together to in compete one of the worlds toughest adventure races, The North Face Canadian Death Race.

Delena Angrignon, Director of Canadian Operations for PROBAR® Canada, and her husband Russ Angrignon, took part in the event. Congratulations to Delena, who finished 3rd in her category of 40-49 out of 21 racers!
canadian-death-race-bib-2

“This race is an amazing test of endurance that has cultivated a loyal following,” says Angrignon. “The entire community comes out to watch and support, which is truly inspiring to all who participate.”

Athletes, who entered into the race, ran non-stop for 125km (75 miles) over rough mountain trails, through pristine forests, over ragged, rocky and seemingly endless terrain. They journeyed over three different mountain summits, gaining over 17,000 feet in elevation and then crossed over a major river by raft, running part of the race in the dark.

Whole food, meal replacement bar company PROBAR®, that recently debuted in Canada and was a sponsor of the race. PROBAR® provided 2,100 bars for each participant. PROBARs were also available at the aid stations. Participants were impressed by the great taste and are eagerly looking to be able to purchase them.

canadian-death-race-tent

Currently PROBARs can be purchased at MEC and a few smaller stores in Canada.

Athlete Update – Too much of a good thing?

Melanie McQuaid is so tough and dang it if we aren’t stoked to be one of her sponsors.  In a recent update from Mel from her races she talked about the rain in Vermont and how although she loves riding in the mud, it added up to too much of a good thing:

I was lucky with the weather and rode in the sun every day despite torrential rain leaving all of the trails muddy to the maximum and massive amounts of rain falling the night before the race.  I was excited to ride in slippery, technical conditions but unfortunately a little too MUCH rain meant the course was un-rideable for much of the bike course.

Evidence:

muddy bike trails in Vermont

Check out the complete write up from Melanie at RacerGirl.com