We just made it back from the largest cycling tradeshow, Interbike and boy what a time we had! Held in Las Vegas last week, PROBAR showcased it’s 4 newest flavors (MEAL Almond Crunch, MEAL Strawberry Bliss, BASE Frosted Peanut Butter, and BASE Chocolate SuperGreens) as well as the classics (Superfood Slam anyone?) all the while educating cyclists and store owners on proper fuel during adventures and workouts. PROBAR saw steady traffic by the booth and continued the momentum throughout the whole week. Many new to the brand stopped by as well as long-time fans enjoying a snack. Thanks for the great week Interbike!