Living Healthy Utah recently posted a nice article about PROBAR®, highlighting it’s founder Art Eggertsen. In the article they spoke about the origins of PROBAR® and Art’s search for a bar that would satisfy the energy, taste and integrity demands that he held in high esteem.
Living Healthy Utah is a pioneer in promoting health professionals at the local level that also offers a health magazine and web portal for various communities around the country.
From the article:
Determined not to let another day of fresh powder go to waste due to hunger, Art took things into his own hands. He needed a better bar – one that not only tastes great, but packs a substantial nutritional punch. He went to his kitchen and started experimenting. He shared each new bar he created, and there were many, with his food’coaching clients. Soon they were begging for more.