World-Class Cyclists Build on Successful 2015 Season with Real Food Nutrition
Salt Lake City, UT (January 20, 2016)— PROBAR is pleased to announce a renewed partnership with UCI WorldTour pro cycling team Tinkoff. Tinkoff riders, fueled by PROBAR products had a strong 2015 season and achieved wins at many races including the Tour of California, Giro d’Italia, Tour de France and USA Pro Cycling Challenge. The partnership will again supply the podium-contending cycling team with PROBAR products through a busy 2016 racing and training schedule.
Tinkoff is one of the most prominent and groundbreaking teams in the worldwide sport of cycling. The team comprises 27 of the world’s most elite cyclists, including Tour de France champion Alberto Contador, World Champions Peter Sagan and Michael Rogers as well as up and coming riders Rafal Majka and Michael Valgren. Tinkoff approached PROBAR in 2014 after hearing about the products and trying them. “The importance of nutrition in cycling, especially while training or racing, is very well known. When we are giving our utmost, we need to restore the lost energy not just quickly but also with the highest quality of macro and micronutrients, in order to be able to keep performing at our highest possible level. To achieve that goal, PROBAR is perfect, thanks to its 100% quality products that easy to eat and very tasty!” team rider Peter Sagan said. “With ProBar I have the guarantee that I will get all the energy I need at every moment of the race.” fellow team rider Alberto Contador said.
PROBAR will supply Tinkoff with a full complement of its products for the 2016 racing season. PROBAR was born out of a need for high quality, great tasting nutrition on the go. Co-founder, Jeff Coleman noted “PROBAR provides convenient, plant-based real food products that fuel athletes at the highest level of sport as well as people in their daily lives. We are thrilled to contribute to the success of the Tinkoff team and look forward to a great 2016 season.”
PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. PROBAR started in 2003 as an early innovator of non-baked bars with raw and whole ingredients. After 10 years, PROBAR remains firmly committed to delicious, real food solutions and supports non-GMO and organic agriculture. At PROBAR, we seek to provide a healthy, fun, and inspired workplace where we live by our core values which include, we treat business like family and we laugh everyday. Visit us at www.theprobar.com