PROBAR bite™ 4-Packs Now Sold at Target

September 17, 2015


PROBAR®, maker of delicious, convenient, healthy, plant-based food products, is thrilled to help meet the growing demand for sustainable food products by announcing a new retail partnership with Target. Starting in September, Target will carry PROBAR bite™ organic energy bars in all locations around the country as part of the retail giant’s effort to double it’s stake in the organic and sustainable grocery business in 2015.

“Our customers have come to trust us to deliver the best tasting, highest quality products,” explains PROBAR CEO Jeff Coleman. “We are excited to share bite® with Target’s loyal customer base.”

Target will initially carry five flavors of PROBAR bite™: Peanut Butter Chocolate Chip, Coconut Almond, Mixed Berry, Superfruit + Greens and Chocolate Cherry Cashew. The bars will be offered in special 4-packs and sold for $5.99 MSRP.

PROBAR bite™ was launched in October 2014 and is USDA-certified organic, Non-GMO Project Verified, gluten-, dairy- and soy-free. At just 190 calories, the energy bars pack in 6g of plant-based protein and 3-4g of fiber.