PROBAR® Announces Major Partnership with Utah Food Bank
50,000 bars to be donated over a 12-month period
Salt Lake City, UT (November 3, 2014) – PROBAR®, creator of delicious, convenient, healthy, plant-based food products, is thrilled to partner with Utah Food Bank in support of Feeding America’s nationally recognized BackPack Program. PROBAR® has made a commitment to donate 50,000 Meal Bars over 12 months starting November 2014.
The BackPack Program works in conjunction with after-school programs to ensure that children at risk of hunger have access to food to get them through weekends. Each Friday during the school year, participating children receive a nondescript backpack containing easy-to-prepare, child-friendly food to help sustain them until they return to school on Monday. Among some of the nonperishable items distributed are shelf-stable milk, tuna, oatmeal, fruit, and now PROBARs. PROBAR Meal® bars contain 360-390 calories, providing children with a tasty source of wholesome nutrition over the weekend.
“At PROBAR’s inception we committed to contributing 5% of our profits to benefit others, with our main philanthropic focus on nutrition, and specifically, helping children,” explains PROBAR® CEO Jeff Coleman. “Utah Food Bank’s mission of “fighting hunger statewide” is very much aligned with our charitable focus and when we learned that 1 in 5 Utah kids are unsure where their next meal is coming from, we realized the critical nature of this work. We are delighted to be able to make an impact to help children at risk by providing convenient, delicious and healthy food to Utah children.”
Last year, Utah Food Bank distributed over 69,000 backpacks to Utah children through 32 sites around the state. Without this food, thousands of children would have faced weekends where they might not have had enough to eat until returning to school on Monday.
“Utah Food Bank is incredibly grateful for PROBAR’s support of this important program, which helps ensure hunger-free weekends for Utah children,” said Ginette Bott, Utah Food Bank’s Chief Development Officer. “Being able to include such a nutritious and wholesome product that the children will also enjoy not only contributes to the success of the program, but also to our mission of Fighting Hunger Statewide.”
Additionally, PROBAR® employees will volunteer at Utah Food Bank throughout the year to further enhance the partnership.
PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. PROBAR® was founded in 2004 as an early innovator of non-baked bars with raw and whole ingredients. We are celebrating our 10th anniversary this year and remain firmly committed to delicious, real food solutions by supporting non-GMO and organic agriculture to keep our ingredients recognizable. At PROBAR®, we seek to provide a healthy, fun, and inspired workplace where we live by our core values—treat business like family and laugh everyday. Visit us: ThePROBAR.com
About Utah Food Bank
Utah Food Bank provides food to a statewide network of 130 emergency food pantries and agencies. Last fiscal year, Utah Food Bank distributed 36.3 million pounds of food and goods, the equivalent of approximately 28.4 million meals for families and individuals in need. Utah Food Bank also served over 202,000 Kids Cafe meals, delivered more than 41,000 food boxes and filled more than 69,000 kids’ backpacks for hunger-free weekends. For more information about Utah Food Bank, visit www.utahfoodbank.org