Protein + Caffeine in Two New BASE Protein Bar Flavors

October 2, 2015

Related Topics: Product

protein bar

 

We are thrilled to add two new flavors to our BASE® protein bar line. Chocolate Bliss and Coffee Crunch make their debut as our only bars with added caffeine. Whether you need a post-workout energy boost to aid in recovery or are simply looking to satiate your midday hunger, protein and caffeine complement each other perfectly.

PROBAR BASE™ has seen rapid growth across several channels since the initial release in spring 2013. With the addition of the two new flavors, the line now features six delicious flavors of gluten- and dairy-free protein bars. Unique to Chocolate Bliss and Coffee Crunch is 55mg of caffeine from yerba mate, the equivalent amount to roughly half a cup of coffee or two bags of green tea.

 

protein bar

 

Customer demand from key accounts encouraged us to deliver more SKUs and REI will carry the new flavors from day one. As the BASE® product line continues to gain distribution worldwide, the two new flavors were created to have international flavor appeal.

protein bar

protein bar

 

BASE® Chocolate Bliss and Coffee Crunch will be available online at theprobar.com and at retail in early October.

BASE® Protein Bar Highlights:

  • 20g of Plant Protein
  • Gluten Free
  • 4–5g of Fiber
  • Chia and Flax Seeds
  • Non GMO Project Verified
  • Suggested Retail $2.79