World’s Top Cyclists Will Rely on PROBAR® to Stay Fueled to the Finish
Salt Lake City, UT (February 4, 2015) – PROBAR®, creator of delicious, convenient, plant-based food products, is excited to continue as an Official Nutrition Sponsor of the Tinkoff-Saxo Pro Cycling Team. Lead by Alberto Contador, winner of Tour de France, Giro and Vuelta, Tinkoff-Saxo will fuel their racing and training with PROBAR’s sustainable, real food choices. With a lineup that features up-and-coming stars Peter Sagan and Rafal Majka, and veterans like Michael Rogers and Ivan Basso, the team is poised for another strong year of cycling.
After a successful sponsorship during the second half of 2014 in which team cyclists used PROBAR® products during the Tour de France, US PRO Challenge, and La Vuelta, Tinkoff-Saxo was happy to extend its partnership with PROBAR® into 2015. Tinkoff-Saxo plans to use the Meal and bite bars before riding, and will primarily rely upon the FUEL bars and BOLT chews for energy during races and training rides. PROBAR BASE® protein bars will also be consumed throughout the season, with the team relying on the 20 grams of plant-based protein to aid in muscle growth and recovery.
“PROBARs are a convenient and great tasting source of energy for long training rides and racing,” explains Daniel Healey, Head of Sports Science for Tinkoff-Saxo. “Made from real food ingredients, they are easy to digest while providing a measured dose of fuel that fits neatly into our competition nutrition schedules. PROBARs provide our riders with the confidence to know that they will arrive at the finish line with energy to burn.”
From a rider’s perspective, Danish national champion Michael Valgren explains the benefits of being fueled by PROBAR®: “First of all, I like the fact that they are organic products. I find they have a very good taste and I appreciate their variety. For us riders, it is very easy to get tired of using the same product throughout the season and PROBAR gives us the opportunity to switch from race to race. I’m very happy Tinkoff-Saxo has PROBAR among its high-caliber suppliers.”
“PROBAR is thrilled to continue our partnership with the Tinkoff-Saxo Pro Team in 2015,” says PROBAR® Marketing Director Jason Lambert. “After a fantastic 2014 season we’re excited to continue fueling some of the sport’s top riders at the highest levels of competition.”
Sold at retail locations and online across the United States and Canada, PROBAR® is fast becoming a nutrition source of choice for cyclists around North America, and the Tinkoff-Saxo partnership will help catapult PROBAR® into the European marketplace. For more information, visit www.theprobar.com
PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. PROBAR® was founded in 2004 as an early innovator of non-baked bars with raw and whole ingredients. After more than 10 years in business, we remain firmly committed to delicious, real food solutions by supporting non-GMO and organic agriculture. At PROBAR®, we seek to provide a healthy, fun, and inspired workplace where we live by our core values—treat business like family and laugh everyday. Visit us: ThePROBAR.com
Tinkoff-Saxo is a UCI WorldTour pro cycling racing team that is owned by Russian entrepreneur Oleg Tinkov, with the explicit aim to become the greatest cycling team in the world. Tinkoff Bank, the only Russian bank specializing in credit cards, is the main title sponsor of the team. Saxo Bank, the trading and investment specialist, continues its sponsorship of the team as a second name sponsor. Tinkoff Sport’s CEO is Stefano Feltrin and Bjarne Riis is the team manager.