Liberty Sports wrote a nice review about the origins of PROBAR® from Art being a food chef and dedicated snowboarder looking to come up with something for his energy needs to the various flavors of bars offered. From the article:
“PROBAR’s appetizing packaging is reflective of what’s inside. When you open it up, the bar is packed full of recognizable seeds, dried fruits, nuts and grains…..We tested 4 flavors and found that Whole Berry Blast and Apple Cinnamon Crunch were the favorites.”
I myself am a huge fan of the Apple Cinnamon as well.
If you’d like to read the entire article you can click the text image below for the large version that you should be able to read.