Outside June 2005

Pick up a PROBARĀ® engergy bar and the oversize Mylar wrapper may leave you thinking that the company’s selling you short. But there’s a reason for the large stay-fresh pouch: It allows you to take a bite, rewrap the goods, and stow the rest for later. “The big wrapper was a simple solution to a request from pro cyclists who didn’t want to eat a bar all at once,” says Art Eggertsen, PROBAR’s Founder. “They wanted an easy way to take a few nibbles at a time, a strategy that lets them maintain their energy levels over the course of a long ride.” $3;