Park City, Utah – August 1, 2006 – following the recent release of the highly acclaimed Nutty Banana Boom, PROBAR® will showcase three additional new flavors at the Summer Outdoor Retailer Trade Show, August 10 & 13, in Salt Lake City, Utah. To be unveiled are Apple Cinnamon Crunch, a flavor reminiscent of Mom’s homemade apple pie; Cran Lemon Twister, a zesty bar complete with a smooth citrus kick; and Koka-Moka, a delectable mocha flavored bar that is sure to please the coffee aficionado’s palate.
Like all PROBAR® flavors, the Apple Cinnamon Crunch, Cran Lemon Twister and the Koka-Moka are created through a proprietary unfiltered blending process that produces the freshest tasting, all natural, energy bar on the market. This unique process of blending (not baking), helps to maintain essential nutrients and flavor often sacrificed during the baking process. Each bar contains 15 whole food ingredients, stocked full with essential fatty acids, high quality carbohydrates, and complete proteins which are all necessary for well balanced nutrition.
Thanks to an increase in bar selection, substantial inventory levels, and an ever-expanding dealer base, PROBAR® is experiencing a record-breaking year. Today, the bars are found in hundreds of fine outdoor specialty shops throughout the country including retailers such as REI and EMS.
In addition to having all three flavors available for sampling at PROBAR® booth 52031, PROBAR® will be on hand for the Teva Trail Run as the official bar sponsor. All race participants and spectators will have an opportunity to taste the new flavors while enjoying the Demo Days. PROBAR® is also proud to once again help the Am/or Leki Nordic Walkers start their day with a healthy breakfast.