PROBAR® Announces the Hire of Eight New Outdoor Rep Agencies

New hires more than double company’s specialty outdoor rep force

Park City, UT (March 14, 2011)—PROBAR®, the innovator and leader in convenient, on-the-go, all natural foods, is proud to announce the hire of eight new rep agencies for the company’s outdoor specialty channel. The inclusion of these top-tier agencies, covering the West Coast, Rocky Mountains, Western Lakes, Eastern Lakes, Mid-Atlantic, New England, South Central and South East will more than double the size of PROBAR’s national representation in the specialty outdoor market.

In response to growing consumer demand, new product lines and a renewed commitment to the outdoor specialty market, PROBAR® is growing their national rep force from less than 20 to over 50, while partnering with top-tier agencies that represent complementary brands and have strong retail relationships in their respective regions. “I am extremely proud to be partnered with such high quality agencies,” said Colin True, PROBAR® National Sports & Outdoor Sales Manager, “Not only do these agencies share our passion for fantastic tasting real food, but they also have the firepower to carry PROBAR’s momentum into the specialty outdoor marketplace.”

PROBAR’s new agency roster includes:

West Coast
Far West Associates
Principals: Stan Ross, Mike Matranga

Rocky Mountains
Mountain Source
Principal: RJ Guiney

South Central
The Spiridon Group
Principal: Justin Webster

Western Lakes
The Holton Sales Group
Principals: Jim and Cindy Holton

Eastern Lakes
Waypoint Sales & Training
Principals: Sam Powers

New England
The Franconia Group
Principal: Brian Hamann

Mid-Atlantic

MVP Sales, LLC
Principal: Mike Longo

South East
The Summit Group
Principal: Jim Kelly

PROBAR® creates delicious, convenient, healthy plant based food products. Made from whole, organic, raw foods, and 100 percent vegan, PROBAR® is a natural alternative to other nutrition bars which contain unrecognizable, hard-to-pronounce ingredients. We strive to become the leading provider of real food choices while maintaining a steadfast commitment to quality, sustainability, and fantastic taste. We source the finest all natural, real, wholesome, and organic ingredients from responsible growers to create food that is simply delicious and always Simply Real™.