PROBAR® Launches fruition™ Snack Bars in Canada at Yeti World Snowshoe Invitational

Salt Lake City, Utah – February 16, 2010 – fruition, the newest superfood snack bar created by Art Eggertsen, renowned food coach and founder of PROBAR®, will launch into Canada on February 27th as a sponsor of the World Snowshoe Invitational.

This one of a kind event takes place in the last days of the Vancouver winter games. More than 250 athletes, including former Olympians, from 10 countries will gather on Mount Seymour, located in the beautiful coastal range, to race on a grueling course set by well-known local race director Dave Howells.

“fruition is PROBAR’s new 160 calorie snack bar packed with dense, delicious nutrition. It is an energy powerhouse loaded with nutrients, proteins and essential fatty acids from organic oats, fruit chunks, chia seeds and cashews,” said Eggertsen. “Athletes, media and race volunteers will be the first in Canada to have their taste buds inspired by this 100% vegan, all natural, real food bar.”

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PROBAR® has been creating and manufacturing whole food bars since their inception in 2002. Their state of the art manufacturing plant is located in Salt Lake City, Utah. Their unsurpassed commitment to being the leader in plant based convenience food guarantees that they only use premier ingredients in each of their products. Every PROBAR®, including the new fruition line, is made with natural, organic ingredients and is 100 percent vegan. PROBAR® now distributes everywhere in North America, from retailers such as Whole Foods Market, MEC in Canada, Vitamin Shoppe, REI and EMS to local coffee, bike and outdoor shops. They can even be found at many medical offices, yoga studios, and some hotel chains. From the beginning, PROBAR® has remained committed to convenient, natural, high-performance nutrition.