PROBAR® Named Best Nutrition Bar 2008

Park City, Utah – April 14, 2008 – Natural foods trade publication Whole Foods magazine has named PROBAR® the “Best Nutrition Bar for 2008′. The honor comes in the venerable magazine’s April issue and follows a month of balloting by its readers, including retail store executives, buyers, and others.

PROBAR®, the industry leader in whole foods meal-replacement nutrition bars, prides itself on its products’ superior taste and top-notch quality. Every PROBAR® is 100 percent vegan and full of raw, organic ingredients. Flavors range from the antioxidant powerhouse Superfood Slam to this season’s new releases Sesame Goji, Cocoa Pistachio, Cherry Pretzel, Maple Pecan, and Kettle Corn.

PROBAR® beat out numerous competitors in taking the annual award, which will be officially presented this fall at the Natural Products Expo East trade show in Boston. The receipt of this reader-selected honor (based on retail sales and popularity) indicates that PROBAR® won because it’s the complete package, a retailer’s dream: It’s healthy, it tastes great, and, most importantly, it practically sells itself.

“This award is a huge honor for us,”says PROBAR® president Jules Lambert. “To have the readers of an industry publication like Whole Foods say ‘˜you’ve got the best product out there’ is amazing, and really encouraging. It’s a sign we should keep making great, innovative bars that are tasty and convenient, and – most importantly, good for you.’

PROBAR® can be found on shelves in retail stores nationwide, including REI, Whole Foods, local health food stores, coffee shops, and outdoor sports and bike shops.