Park City, UT – March 14, 2006 – Some people might think PROBAR® President Jules Lambert takes his job just a bit too seriously. Not Lambert. On March 14th he and his wife Sara, and their three young daughters, embarked upon a coast-to-coast tour to share with consumers nationwide the benefits of incorporating PROBAR® into a healthy lifestyle. For an entire year their 200 Sq. Ft. RV will be a promotional vehicle for PROBAR® as well as a home, classroom, and office for the Lambert family.
Eating properly and exercising regularly is a part of everyday life in the Lambert family household, states Lambert. Our mission with this tour is to share through example the difference good health and nutrition has made for our family.
The RV will stop at many PROBAR® dealers and key outdoor and wellness expos across the country. Onsite, consumers will have the opportunity to sample all three PROBAR® flavors; the original, Whole Berry Blast, and Nutty Banana Boom. A free case of bars will also be given away at each venue. The list of tour stops, which is updated regularly, can be previewed at <a href=”http://www.probar-roadtrip.com”>www.probar-roadtrip.com</a>.
This endeavor is a great opportunity for Lambert to share his natural enthusiasm and passion for the brand with a larger audience. The journey will be documented on <a href=”http://www.probar-roadtrip.com”>www.probar-roadtrip.com</a> and will feature blogs and photographs that highlight all of the stops and adventures along the way. This will be a fantastic way to keep up with the campaign as the Lambert’s zigzag across the country.
PROBAR® is the only bar to provide the combined nutrition and delicious flavor of 15 whole foods and is 100% vegan. Thanks to its balance of essential fatty acids, healthy carbs, and proteins, PROBAR® is the best product ever developed for athletes seeking energy without all the usual preservatives and additives. PROBAR® is also excellent for weight management as a meal replacement. The ingredients are blended, not baked, in order to retain the highest level of vital nutrients possible.