PROBAR® Wins Utah Best of State Distinction

Park City, UT (May 10, 2011)—PROBAR® is proud to be the recognized as Best of State in its home state of Utah. The award, bestowed upon the Utah’s most successful, innovative and community-focused businesses, was officially announced last week on

Applicants for Utah’s Best of State were judged under three categories: 1) Achievements in the field of endeavor, 2) Innovation or creativity in approaches, techniques, methods or processes, and 3) Contribution to improving community life in Utah. PROBAR’s President, Jules Lambert, commented: “To receive this award is very meaningful to us. We’ve always strived to not only to make great tasting all-natural food, but also to be a place people are proud to work and gives back to our community.”

In PROBAR’s Core Values statement—a document in which every employee knows backward and forward but is not published on their website or elsewhere—the first entry reads: “Treat Business Like You Treat Family.” It is beginning with that basic doctrine that has propelled PROBAR® as a leader in the Utah community, as a workplace dedicated toward healthy, happy employees, and has helped formed the company’s philosophy behind the pursuit of delicious, convenient, healthy, plant-based food.

Although PROBAR® was founded in Park City, UT in 2003, this award marks the company’s first time applying for and winning the distinction. Adding a shiny gleam and a touch of self-gratifying gloat to the award, Forbes Magazine identified Utah as the Best State for Business in 2010*.

*n.b. Forbes’ 2011 standings have yet to come out, but we have no doubt Utah will remain on top.


PROBAR® creates delicious, convenient, healthy plant based food products. Made from whole, organic, raw foods, and 100 percent vegan, PROBAR® is a natural alternative to other nutrition bars which contain unrecognizable, hard-to-pronounce ingredients. We strive to become the leading provider of real food choices while maintaining a steadfast commitment to quality, sustainability, and fantastic taste. We source the finest all natural, real, wholesome, and organic ingredients from responsible growers to create food that is simply delicious and always Simply Real™.