Whole Foods Magazine Names PROBAR® 2009 Best Nutrition Bar- Second Year Running

Natural foods trade publication Whole Foods Magazine has named PROBAR® the “Best Nutrition Bar for 2009″for the second consecutive year. The honor, which is chosen by readers, retail store executives, buyers, and others, will be featured in the April issue of the magazine.

PROBAR®, the industry leader in whole food meal-replacement nutrition bars, prides itself on its products’ superior taste and top-notch quality. Every PROBAR® is 100 percent vegan and rich in raw, organic ingredients. Flavors range from the antioxidant powerhouse Superfood Slam to the classic Art’s Original.

In early 2008 PROBAR® released a new line of Sweet & Savory bars, including flavors Sesame Goji, Cocoa Pistachio, Cherry Pretzel, Maple Pecan, and Kettle Corn. Later this year PROBAR® will launch FRUITION, a new collection of bold and delicious snack bars blended with organic fruit.

PROBAR® beat out numerous competitors in taking the annual award, which will be officially presented this fall at the Natural Products Expo East trade show in Boston. The recipient of this reader-selected honor, based on retail sales and popularity, indicates that PROBAR® won because it’s the complete package, a retailer’s dream: It’s healthy, it tastes great, and, most importantly, it practically sells itself.

The Best Nutrition Bar 2009 award is a great honor for us,”says PROBAR® president Jules Lambert. “To have the readers of an industry publication like Whole Foods say, ‘˜you’ve got the best product out there, two years in a row, is amazing, and really encouraging.