Introducing PROBAR bite™ – The New GOLD STANDARD of Snack Bars

October 1, 2014


PROBAR® Launches bite™ – The Gold Standard of Snack Bars

PROBAR bite™ will launch with six scrumptious flavors featuring premium, organic ingredients.

Salt Lake City, UT (October 1, 2014) – PROBAR®, creator of delicious, convenient, plant-based food products, is thrilled to introduce PROBAR bite™, a line of organic energy bars for on-the-go snacking. PROBAR bite™ helps position PROBAR® even further ahead of its competitors.

“Our goal with bite™ was to create the one bar that has it all,” says PROBAR® President Jules Lambries. “We believe we’ve created the gold standard of snack bars and see PROBAR bite™ as a product that consumers will reach for anytime.”

After asking consumers which qualities they look for most in their on-the-go food products, it was clear an opportunity existed to bring a truly unique product to the marketplace. At 190 calories, PROBAR bite™ contains 3-4g of fiber, 10-11 grams of sugar and six grams of plant-based protein. In addition, PROBAR bite™ is certified USDA Organic, gluten-free, Non-GMO Project Verified, dairy-free, soy-free and kosher. No other bar on the market compares to this premium, organic snack.

“We are in business today because of the success of PROBAR Meal™ and we created the meal replacement bar category,” explains CEO Jeff Coleman. “However sometimes a meal is just too much. With bite™ we went through an exhaustive two-year R&D process to develop a snack product which is accessible to everyone. We stuck to our values by using high quality, sustainable ingredients to develop flavors with fantastic taste.”

Shipping to REI and select retailers in early October and appearing on shelves shortly thereafter, PROBAR bite™ will launch with six delicious flavors: Chocolate Cherry Cashew, Coconut Almond, Mixed Berry, Peanut Butter Chocolate Chip, Peanut Butter Crunch, and Superfruit + Greens. PROBAR bite™ will be sold at beginning October 13 and will sell for $1.99 MSRP.



PROBAR bite™ Organic Snack Bar – Highlights

  • 190 calories
  • USDA Certified Organic
  • Certified Gluten-Free
  • Dairy-Free & Kosher Parve
  • Non-GMO Project Verified
  • Soy Free
  • 6g of protein, 3-4g of fiber
  • 10-11g of sugar
  • $1.99 MSRP

PROBAR® creates delicious, convenient, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. PROBAR® was founded in 2004 as an early innovator of non-baked bars with raw and whole ingredients. We are celebrating our 10th anniversary this year and remain firmly committed to delicious, real food solutions by supporting non-GMO and organic agriculture to keep our ingredients recognizable. At PROBAR®, we seek to provide a healthy, fun, and inspired workplace where we live by our core values—treat business like family and laugh everyday. Visit us:


PROBAR_bite_coconut-almond_organic-snack-bar PROBAR_bite_peanut-butter-crunch_organic-snack-bar PROBAR_bite_superfruit_organic-snack-barPROBAR_bite_chocolate-cherry-cashew_organic-snack-bar


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