About Us

PROBAR is PRO you!


PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of REAL FOOD choices, always maintaining our commitment to quality, sustainability, and fantastic taste.



Treat Business Like You Treat Family
At PROBAR® we recognize that growing our business goes hand-in-hand with nurturing relationships and encouraging personal growth. We create meaningful, long-term connections with our employees, vendors and customers in a community where trust rules. PROBAR® is not just a job, it’s a shared passion.

Let Your Actions Define You
We tell our kids this every day. We act with dependability, honesty, integrity and trust to realize our commitment to the PROBAR® family and community.

Big Steps, Small Footprint
PROBAR® is a sustainable, REAL FOOD choice. Our ingredients are plant-based, coming from sustainable sources which have a small impact on the earth and a significant and positive impact on our bodies.

We Love Real Food, and We Love What We Do. We Laugh Everyday. What Else Is There?

We Don’t Run From Our Karma and Why Would We Want To?
We always intend to do the right thing. Profit is part of our bottom line; integrity and quality are our cornerstones. We perform at the highest standard, despite cost. A fair reward awaits us.



When Jeff Coleman moved to Park City, Utah in 2002, he was an ‘eat whatever’s there’ kind of guy. Exploring hundreds of miles of Park City trails changed him as it occurred to him that Philly Cheesesteaks and martinis were not the best choices for refueling. Jeff wanted to make more informed decisions about nutrition. He sought out a well-respected local food coach to help educate him about the nutritional benefits of eating simple, real foods. He learned that good, whole food was integral not only to athletic performance, but also overall health and wellness. Jeff’s cheesesteak days were over!

Soon after, at a health food store in Park City, Jeff tried a locally made energy bar. He was surprised a bar so healthy didn’t taste like flavored cardboard. The bar was truly delicious! In one bite PROBAR® smashed all his preconceived notions of what a sports nutrition bar could taste like. Jeff was convinced “In this busy world, we are constantly at risk of making unhealthy food choices. PROBAR® is a great tasting, whole food alternative that is convenient and uncompromising in quality.” Within a month he committed to fund and grow the company, eventually going on to buy it outright.

Jules Lambries soon joined PROBAR® as director of sales. Jules, like Jeff, was passionate about PROBAR® and knew that others would be too. His first order of business was to introduce the bars to a wider audience. Jules, his wife and three kids set off on what turned into a two-year road trip, during which time they lived out of their RV as PROBAR® ambassadors. Jules’ wife even gave birth to their fourth child during their travels! Now, years later, as PROBAR’s president, Jules maintains that same level of passion and dedication.

Led by Jeff and Jules, PROBAR® has grown into a nationally recognized brand while remaining true to its roots. The vision that drove PROBAR® in its early days has never wavered and is engendered in PROBAR’s employees, partners, vendors, and customers. PROBAR® will continue to focus on its mission:

PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of REAL FOOD choices, always maintaining our commitment to quality, sustainability, and fantastic taste.



What are Genetically Modified Organisms?
According to The Non-GMO Project, GMOs are “plants or animals created through the gene splicing techniques of biotechnology”, also known as genetic engineering. DNA from different species is merged through this experimental technology, creating combinations of plant, animal, bacterial, and viral genes that cannot occur in nature or traditional crossbreeding.

What is Non-GMO Project Verified?
The purpose behind The Non-GMO Project Verification is to give consumers transparency and access to clearly labeled Non-GMO Project Verified food and products. The Project seal tells the consumer that the product has gone through a rigorous third-party review process ensuring the product has been produced with consensus-based best practices for GMO avoidance.

For more in-depth information, check out www.nongmoproject.org.

Why are PROBAR® products verified by the Non-GMO Project?
There are many reasons why PROBAR® chooses to be Non-GMO Project Verified. The main purpose behind our Non-GMO Project verification is simply to uphold the highest standard possible. Purchasing Non-GMO Project Verified products also helps fund the non-profit organization, which in turn supports and coordinates efforts between seed breeders, farmers, processors, and manufacturers, allowing The Non-GMO Project to protect and expand the availability of non-GMO seeds, ingredients and products.

PROBAR® does not compromise when it comes to quality, and our Non-GMO Project Verified products are proof that packaged food can maintain quality, sustainability, purity and taste.



What is Organic?
You enter the grocery store and make your way to the produce section. There is an apple with an organic sticker on it, and one without. Both are shiny. Both are firm. Both are red. Which apple do you choose?

Organic refers to the way farmers grow and process agricultural products, including fruits, vegetables, grains, dairy products, and meats. The USDA defines Organic agriculture as “an ecological production management system that promotes and enhances biodiversity, biological cycles, and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain, or enhance ecological harmony.”

Why does PROBAR® use organic ingredients?
Simply put, organic is cleaner… for the environment and for your body. Organic agricultural practices conserve soil and water and reduce pollution by taking synthetic pesticides and harmful fertilizers out of the process, resulting in cleaner food and fuel for your body.


We are committed to upholding the integrity of our products, and we give you that quality assurance through USDA or QAI Certified Organic seals.