PROBAR® Earns Top Honors: Wins Four Prestigious Awards for 2008

Park City, Utah – July 3, 2008 – PROBAR®, the whole food, vegan meal-replacement bar company originating from the mountains of Utah, has won four product awards in 2008, and the year is just halfway over. The company, first launched in 1999 with ‘Art’s Original Bar’ and since recognized as one of the leading bar-makers in the marketplace, has operated from the beginning on the simple mantra that whole food is better for you and better tasting. That philosophy, apparently, is working.

“PROBAR’s approach is to blend distinct flavors with high-quality, nutrient-rich ingredients, then to put it all into one convenient package that fits in your pocket,” says vegan chef and PROBAR® founder Art Eggertsen. “To win top honors in four select categories—from four respected sources—tells us we’re doing something right.”

In March, PROBAR® was named ‘Best Bar of Show’ by VegNews magazine at the prestigious Expo West natural products trade show. Exhibiting everything from organic foods to eco-fashion, with many of the biggest players in the natural-products marketplace on hand, Expo West is the largest event of its kind. In winning the award PROBAR® beat out several of the most renowned bar companies in the country. “That was a big one for us,” says Eggertsen. “We’re extremely proud.”

Next, HEALTH magazine, America’s leading publication for ‘vital information with a human touch’, chose PROBAR’s Superfood Slam for the 2008 “America’s Healthiest Foods” Award in the meal-replacement category. “This award really shows that PROBAR® products are ideal for anyone looking for great taste, and needed nutrients packaged into an easy, on-the-go snack, meal, or meal supplement,” says Eggertsen. “They’re perfect whether you’re training or you’re just trying to lead a healthy lifestyle.”

Finally, a pair of awards came from two leading trade publications in the natural products sector, Whole Foods and Vitamin Retailer. In April, Whole Foods named PROBAR® its “Bar of Choice”. The May issue of Vitamin Retailer, a publication that supports and promotes independent supplement retailers nationwide, picked PROBAR® for its so-called Vity Award – “Best Muscle Enhancement Product”. The award showcases PROBAR® as not only an ideal meal-replacement bar, but also as beneficial to everyone from athletes to 8 – to – 5ers seeking a nutrient-dense meal without all the fillers. In giving the award, Vitamin Retailer editors pointed out that PROBAR® serves up high-quality fat and protein to support the development of lean muscle mass.

“We’re honored these publications chose PROBAR® for their awards,” says Eggertsen. “VegNews and Health magazines are broadening the public’s knowledge about the natural products industry, while Whole Foods and Vitamin Retailer speak directly to shop owners and consumers, educating them on the medical and personal benefits of supplying the human body with the right nutrients and vitamins.”

PROBAR® can be found in retail stores nationwide including Whole Foods, REI, EMS, Vitamin Shoppe, local health and grocery stores, coffee shops and outdoor stores.