Park City, Utah – September 15, 2008 – Industry leader in wholesome, nutritious organic whole food bars, PROBAR®, announces the launch of the 2008 – 2009 nationwide RV tour. The eye-catching and brightly branded PROBAR® RV is set to drop by and offer samples at several coffee, smoothie, and climbing gym locations as well as natural product tradeshows across the country.
This road trip will have newly appointed National Sales Nomad, Luke Evans at the wheel while recently promoted National Sales and Marketing Manager, Jason Lambert, will coordinate and organize the tour’s schedule and itinerary from Park City, Utah.
“We are a small, grassroots company with big flavor,”says Lambert. “This tour is an awesome way to reach out and solidify our brand while most importantly connecting more with people and giving them a more personal look into not just our product, but our vision and passion for healthy food and a healthy lifestyle.’
Lambert has been a pivotal asset and key factor to the company opening the door to the coffee and smoothie shop markets. Prior to his promotion, Lambert was responsible for adding an impressive number of new customers to the PROBAR® family, thus resulting in stronger brand awareness and popularity.
“Jason has an extraordinary presence,”notes PROBAR’s CEO, Jeff Coleman. “His hard work and dedication has been one of the fundamental reasons for PROBARs growth and expansion. We are thrilled to have him as a member of senior management.’
The RV tour will include Art Eggertsen, PROBARs founder and current Director of Research and Development at various locations speaking on the subject of his expertise – food and its benefits for your health and the environment. Eggertsen has dedicated over 15 years to promoting and educating individuals, everyone from athletes to recovering cancer patients, about leading a healthy life through eating well.
The PROBAR® RV hits the road early September with first stops in Idaho and Washington areas and exhibiting at the annual Coffee Fest in Seattle. If you see Luke and the PROBAR® RV, say hi and see if he has a free bar for you. The RV has scheduled stops in the following major cities and surrounding areas for the remainder of the year before turning course east: Portland, Eugene, Sacramento, Los Angeles, San Diego, Phoenix, and Albuquerque.
If you are interested in having the PROBAR® RV stop and visit your store, please contact Jason Lambert, Jason AT theprobar DOT com for more information and scheduling opportunities.
PROBAR®, created in the mountains of Utah, is the choice for wholesome, delicious organic food in the convenience of a bar. Available at REI, Whole Foods, and select coffee and smoothie shops nationwide.